Janet Miller on Economic Development Marketing

If you are in economic development you are in marketing. By choice or by chance, you ARE in marketing. You have two, maybe three marketing challenges: Market my community; Market my organization; Market myself.

Maybe marketing is your passion. Maybe it is your job. Maybe it just needs to get done and there is no one to delegate it to. Welcome to the club. Whatever your situation, there will never be enough time or enough money. Choices are essential. Mistakes are costly – more than money is at risk. Effectiveness is critical. 

Janet, has done more economic development marketing than you or I will ever do. In this high stakes game, her community has not only survived – it has thrived!

What you will learn  

• Personal insights into the current state of economic development marketing
• A look at the future of economic development marketing
• What worked
• What didn't work
 

Invest in your career. Invest in your community's success. Join us for a conversation with one of the best marketers in economic development.

Bring your questions. Bring your curiousity. Bring your team!

Featured Authority

Janet M. Miller, CEcD, FM
Chief Economic Development & Marketing Officer

Nashville Area Chamber of Commerce, TN 

Janet Miller has overisght of  the Nashville region's leading economic development agency with functions including business recruitment, working with existing Nashville-based firms on expansion, entrepreneurship initiatives, and international business, and has oversight of all Chamber of Commerce marketing and branding programs. Miller works on a day-to-day basis with corporate executives of relocating and expanding companies to advise on capital investments and site locations. Since she took on the departmental leadership role at the Chamber in 2002, over 93,000 jobs have been created in the Nashville region and over 275 companies recruited.

Miller was named the local Sales and Marketing Executive Association's National Salesperson of the Year for 2006, and was named one of three "Women of Influence" in the "Inspiration" category by Nashville Busines Journal in July 2007. She was named a Fellow Member of the International Economic Development Council in recognition of exceptional contributions to the field of economic development in America in Fall of 2007. She is a past president of the Tennessee EDC, a past chairman for the Tennesee Economic Partnership. She is also a Tennesse board member of the National Association of Industrial and Office Parks (NAIOP); a member of the International Economic Development Council (IEDC) and chair of thir 2009 awards committee; serves on the Business Leadership Committe for Lipscomb University; and serves on numerous other boards. Miller is a frequent lecturer for economic development classes around the country, including engagements as an instructor for basic economic development courses at Georgia Tech, the University of Kentucky, and the Tennessee Basic Course.

Miller is a graduat of the Economic Development Institute at the University of Oklahoma, and she received the Certified Economic Developer designation, the industry's highest achievement, in 2000. 

Host and Moderator

Eric P. Canada

Chief Strategist, Blane, Canada Ltd.

Eric P. Canada of Blane, Canada Ltd. is a nationally recognized authority on economic development marketing and business retention.

Mr. Canada has a long-term commitment to professional development, training, and primary research as a way to "give back" to the profession he loves. The Professional Learning Lab is an extension of that commitment.

In his 1995 book, Economic Development: Marketing for Results!, Mr. Canada outlined the application of b2b (business-to-business)strategies in an economic development environment. In his work, he often interviews senior economic development professionals in search of best practices and innovation. He has conducted marketing program audits of 60 of the top economic development organizations in the US.

Mr. Canada created standards for business retention where none existed before. His competitive capacity analysis technique and benchmarks to replace the subjective SWOT analysis common in economic development. Now, the Synchronist Key Performance Indicators allow local, regional, and state EDOs to compare their findings to national benchmarks providing a clear picture of their competitive position. He created the Synchronist Business Information System® to manage existing business strategy. He also manages the largest BRE research collaborative in North America.

Mr. Canada regularly works with clients to develop effective marketing and existing business strategies and programs.

This webinar is produced by Blane, Canada Ltd. It is part of the Professional Learning Laboratory economic development educational series. The Lab is a joint venture of dedicated professional trainers committed to the provision of high-quality content, and expert instruction without commercial messages.

Blane, Canada Ltd.

1506 Cadet, Suite 100

Wheaton, IL 60189

630-462-9222

info@blanecanada.com

© Blane, Canada Ltd. 2009